Last Friday evening, Pedal Mafia and Zwift hosted a unique indoor racing experience in a converted warehouse space tucked within West Perth’s Pickle District. The venue, styled with florals in soft lavender and sky blue, was brought to life through lighting that matched the tones of the Pedal Mafia kit. From the moment the doors opened, it was clear this was more than just a race. It was an experience carefully built to celebrate performance, culture, and community.

Twenty-four athletes took to the start line, sixteen men and eight women, each one bringing intensity and focus to the racing format. Four men’s heats and two women’s heats opened the evening, each lasting ten minutes. From there, the top riders advanced to fifteen-minute semi-finals before facing off in a high-pressure final round. The women’s final ran for fifteen minutes, while the men battled it out over twenty. Zoe Davidson delivered a standout ride to claim the win in the women’s category with control and confidence. In the men’s final, John Carter of Ccache Bodywrap rose to the occasion, racing with purpose and precision to take the victory. Both wins were met with a wave of energy from a crowd that stayed fully engaged all night.

Around the racing, the experience continued to unfold. Shelter Brewing Co. kept the beers flowing and cold. Beyond Distilling served sharp gin and tonics, while Off The Vine poured a clean selection of wine throughout the night. Cheerio Café handled the food with a menu that was both elevated and dialled in for the occasion. Guests moved freely through the space, recharging between heats and connecting over shared moments. The audience was diverse and vibrant, comprising racers, club riders, friends and family, newcomers to the sport, and members of Perth’s creative scene, all coming together to be part of it.

Music set the tone and carried it forward. HWLS, Luke Chan, and Cam Avery of Tame Impala delivered a seamless rotation behind the decks, creating a soundscape that responded to the racing in real time. The result was an atmosphere that felt more like a cultural event than a traditional competition. Energy pulsed, people moved, and every moment felt considered and alive.

This night was about more than who crossed the line first. It was about building something that reflects where the sport is going and what it can be. A celebration of movement, connection, and culture. To everyone who rode, supported, showed up, or helped bring the vision to life, thank you.

We are proud of what was created, and we are only just getting started.